Roberto Vélez Chan
Digital Manager @ Universal Music | Music Production
- Role
- Digital Manager Andean, Central America & Caribbean Region at Universal Music Group
- Location
- Boise, ID, US
- LinkedIn followers
- 500 followers
About Roberto Vélez Chan
Hi there! I thrive at the intersection of digital strategy, marketing, and music:…
Experience
Digital Manager Andean, Central America & Caribbean Region
Nov 2021 — Present · Bogota, CO
Built and managed the relationship between Universal Music and digital partners (Spotify, Apple Music, YouTube, Amazon Music, TikTok etc.) for 10+ countries in the Andean, Central America and Caribbean Region.• Directed and implemented digital marketing strategies focused towards Spotify, managing an advertising budget of over 1.5M USD per year, which resulted in a 5pp growth of market share in the Spotify Top 200 charts.• Coordinated marketing activities with key commercial partners for high priority releases and concerts, promotion between partners, artists and their fans.• Assisted in the negotiation of commercial deals with local and regional digital partners.• Led the design and implementation of automatic information systems for the monitoring of market share growth opportunities. • These efforts resulted in a 15% revenue increase in Andes and 17% in Central America (year over year) and a fulfillment between 140% and 150% of the business plan.
Education
Universidad de Los Andes
Bachelor's degree
2012 — 2016
Universidad de Los Andes
Bachelor of Arts - BA
2014 — 2018
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