Robert Thorpe
Brand Editor - Global Communications & Marketing Team @Time Bicycles
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WORK HISTORY
Brand Editor - Global Communications & Marketing Team @Time Bicycles
GB
Working as a key member of the brand communications & marketing team, and alongside the brand executive team, to develop the written and cultural voice of TIME Bicycles. Leading and guiding the written content, ensuring that it fits seamlessly with all areas of the business and product strategy.
EDUCATION
University of Leeds
Bachelor of Arts (Lit) hons First Class, classical literature; socio-political literature; renaissance
ABOUT ROBERT THORPE
Editor & cycling writer, & former distance runner of little merit. First class honours degree in Literature, interest in political, feminist & realist texts. Freelance writer: fiction; non fiction. Published poet. Formerly research & review dept. at NYP. Led: Delivery of policing restructure programme at NYP. Delivery of NYP Capability & Capacity Review. Managed projects at IT portfolio for UK National Police lead ACPO Comms Group: National Mobile Data Strategy; IDTV Strategy; first pilot plan for National Single Non Emergency Number; Police National Portal Project and Police.U.K. National Website (with PITO); led 2002 National Bandwidth Requirements Report for future police use of wifi & remote working, member for UK E-Policing Strategy. Joint U.K. lead & G8 TransNational Crime member for online crime, as part of U.K. contingent for G8 TransNational Crime Gp. Led first UK Police (and global) YouTube & Facebook accounts and use of social media. Previously: Police communications rep on central government committee\'s at ODPM & Cabinet Office for national dispute.Disclosure expert: Nationally recognised criminal disclosure expert for serious & linked enquiries, helping to write UK Manual of Guidance on Third Party Material. Disclosure advisor on high profile national investigations. Local policing lead for Olympic torch relay at Ripon 2012. Lead for policing at 2 x Mountain Bike World Cup events, Dalby Forest (20••••11). Delivered North Yorkshire Police resourcing model for 2014 Tour de France, in partnership with TdF police lead for North Yorkshire. Led world class literary & arts festival, supporting logistics & marketing at Ripon for 2014 Tour de France Festival. Chair of Ripon Tour de France Festival. Member of U.K. Government Cycle Training Standards Board at DfT. Former member of Chief Officers review team, producing reports for the development of North Yorkshire Police. NYP lead on Regional Policing programme. Critical Incident & Police Silver Commander. Post-police: copywriter & editorial work for cycling industry brands. Published poet, appearing in UK leading bookstore. Currently writing the novel that every writer says they have within them, as the characters will no longer rest.Cycling features columnist for Lancashire & Yorkshire Times.Brand editor Lake Cycling (shoes) since 2022. Successfully launched global brand blog. Editor in Chief: Pedalnorth.com, industry-leading independent cycling lifestyle website, managing global team.Organic SEO copywriting expert with world leading results. Brand editor: TIME Bikes (February 2026)
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