Robert Thomas

About Robert Thomas

Dynamic marketing leader with extensive experience driving lead generation and brand…

Experience

1. VP of Marketing

   Feazel

   Sep 2016 — Present

   As Vice President of Marketing at Feazel and its family of companies, I lead strategic marketing efforts for a legacy brand in residential and commercial roofing, exterior remodeling, and solar solutions. My role is focused on building brand equity, generating leads, and driving revenue growth through data-backed, full-funnel marketing strategies.Key responsibilities and areas of focus:Own all brand development and messaging, ensuring consistency across channels, campaigns, and customer experience touch points.Lead and mentor an internal marketing team covering digital, creative, content, and analytics functions.Manage a roster of external agencies and vendors for creative development, media buying, and performance analytics.Lead generation & demand creation across paid search, social, display, direct mail, CTV, and traditional media to drive consistent sales pipeline growth.Manage a multi-million-dollar annual marketing budget, allocating funds across media, production, tools, and partner relationships for maximum ROI.Lead the development of integrated campaigns across digital (Google Ads, Meta/Facebook, YouTube, programmatic display), email, and offline channels. Oversee Feazel’s digital advertising strategy, including- Google Ads (Search, Display, YouTube)- Meta Business Suite (Facebook/Instagram)- Programmatic display and retargeting platforms- Native and local media network placementsUse HubSpot CRM and Marketing Hub to- Build automated nurture workflows and segmented email campaigns- Track lifecycle stages from MQL to closed deal- Integrate advertising data for closed-loop attribution and ROI trackingTranslate marketing performance into executive-ready reporting—presenting to the CEO, executive team, and key stakeholders with clarity and strategic foresight.Contribute to cross-departmental strategy, aligning marketing with operations, sales, and finance for company-wide success.

Education

• Ohio University

  Bachelor's Degree, English Language and Literature, General

  2004 — 2008

Skills

• Team Building
• Management
• Networking
• Social Networking
• Customer Service
• Microsoft Excel
• Journalism
• Sourcing
• Leadership
• Writing
• Strategic Planning
• Content Marketing
• Recruiting
• Technical Recruiting
• Social Media