Robert Sherman

About Robert Sherman

Entrepreneurial leader with a proven record of driving e-commerce growth through digital marketing initiatives, social influencer collaborations, and innovative partnerships. As the Chief Marketing Officer and Co-founder of Iron Neck, I transformed a concussion prevention startup into a successful health and wellness brand, capitalizing on shifting consumer trends to position Iron Neck as a leader in both in-home and clinical physical therapy.Experience leading customer acquisition and retention campaigns across social media, email, SEO/SEM, events, and influencer partnerships. I have fostered and leveraged relationships with high-profile customers like jiu jitsu legends, NFL players, respected physical therapists, and notable celebrities. My work has involved end-to-end production of high-quality content, managing sales and marketing teams, and overseeing financial management and performance tracking.I hold an MBA in Marketing from the University of Texas at Austin and a Bachelor’s degree in Economics from the University of Rochester, where I played collegiate golf.I am passionate about leveraging my experience, drive, and creativity to tackle growth challenges and create value in dynamic environments.

Experience

1. Chief Marketing Officer

   Iron Neck

   Nov 2016 — Present · Austin, TX, US

   Iron Neck manufactures and sells industry leading neck strengthening equipment for sports, fitness and rehabilitation. Developed in response to the concussion epidemic seen in sports, Iron Neck\'s market has expanded to offer a safe, effective and efficient way to improve neck mobility and reduce neck and back pain in ways most remedies don\'t.Iron Neck is used by thousands of professional, college and high school athletes across the world to reduce concussion risk, including in the NFL, NHL, MLB, UFC/MMA, F1/Indycar, PGA/LIV Tour, International Rugby and military.As CMO, I have developed and executed e-commerce growth strategies focused on customer acquisition and retention across social media, email/sms, SEO/SEM, events, and influencer partnerships. Transformed the business from a startup sports concussion prevention business into a successful health and wellness brand, catering to in-home and clinical physical therapy.I have fostered strategic relationships with evangelist customers, including jiu jitsu legends, NFL players, respected physical therapists, and celebrities. My experience includes managing end-to-end production of high-quality content from concepting through distribution, overseeing budgets, financial management, and developing performance dashboards to track profitability and enhance organizational efficiency.

Education

• Texas McCombs School of Business

  MBA, Marketing, Innovation

  2011 — 2013

• University of Rochester

  BA, Economics

  2003 — 2007

Skills

• Financial Modeling
• Project Management
• Management Consulting
• Strategy
• Customer Insight
• Business Strategy
• New Business Development
• Insight Generation
• Competitive Analysis
• Market Research
• Idea Generation
• Financial Analysis
• Data Analysis
• Process Improvement
• Marketing Strategy
• Product Development