Robert Scotte
Marketing Professional Advocating for Digital Customer Experiences | Focused on Customer Retention and Engagement | Omni Channel Strategy | Data Driven Tactical Approach
- Role
- Segment Marketing Advisor at Cigna Healthcare
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Robert Scotte
I am a marketing leader with a passion for developing strategies that engage customers in online experiences. This includes the use of digital marketing techniques in B2B, B2C, and B2B2C scenarios across the Healthcare Management, Telecom, and Insurance industries. DIGITAL MARKETING - I have promoted app and website utilization by communicating to customers via email, SMS, owned and paid social media, and direct mail with QR codes. The end goal is to increase customer satisfaction while maximizing ROI by shifting offline activity to an online experience. CROSS FUNCTIONAL LEADERSHIP - I have partnered with key stakeholders from IT, Project Management, Creative Development, Product Management, Case Management, Customer Service, Data Science, Research, Legal, 3rd party vendors, etc. to launch programs that increase customer engagement and create business value. Some of my key attributes are: Development of strategic marketing plans that incorporate surround sound tactics and rely upon detailed customer segmentation approaches. Communicating to customers in a voice that is more comfortable to them based upon detailed research. Subject matter expert in email campaign management including program design, list administration, A/B testing, and post deployment reporting. Knowledgeable about CAN SPAM compliance impacts. Experienced with SMS Messaging, Social Media Marketing, and SEO techniques. Inclusion of video content into existing customer channels to improve response. Highly adept at creating project plans, creative briefs, and business requirements. Experienced with Waterfall development as well as Agile process when deploying projects. Strong analytical approach to identify new opportunities and to evaluate program results. Partnering with external vendors and agencies. Well versed in managing contract terms, Statements of Work (SOWs), invoices, and budgets.#DigitalMarketing #CustomerEngagement #LifecycleMarketing #DigitalActivationAvailable to discuss new opportunities in New Jersey, the New York City area or virtual (remote). Please contact me at r••••••••@gmail.com.
Experience
Segment Marketing Advisor
Jul 2022 — Present · NJ, US
Development of marketing strategy and associated tactics to promote Vision benefits to Brokers, Clients, and Members.* Deployed interactive webpages, email campaigns, text messaging, and social media campaigns to stimulate engagement.* Built internal training tools and utilized incentives to better prepare the Sales and Account teams for conversations about the vision product.* Established Battlecards to highlight key strengths and weaknesses of major competitors.* Initiated deployment of quarterly NPS studies to gain a stronger understanding of member attitudes towards the Cigna brand.* Rolled out a Virtual Benefit Fair tool to improve member assessment of the benefits of a Cigna vision plan during enrollment.
Education
Carnegie Mellon University
Master of Business Administration - MBA
Cornell University
Digital Marketing Certificate
2020 — 2020
Lafayette College
Bachelor of Science - BS, Engineering
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