Robert Schupler
VP, Partnership Development Prospect & Partner Marketing @National Basketball Association (NBA)
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WORK HISTORY
VP, Partnership Development Prospect & Partner Marketing @National Basketball Association (NBA)
NYC, NY, US
Department head responsible for building strategic client offerings for NBA (and “sister” leagues including: WNBA, G-League, NBA 2K League and USAB) by leveraging research, insights, use of IP, content, events, media, social and breakthrough creative to drive new revenue and deepen partnerships- Oversee development of innovative, data-driven ideas for Fortune 500 companies targeting NBA fans, multi-cultural consumers- Create targeted offerings and go-to-market strategy for NBA tent poles including NBA All-Star Dunk and Three Point made for tv events- Work across departments to help retail, licensing and account teams properly position and sell-in new offerings to existing clients- Build best-in-class, client-focused presentations- Expert storyteller- Positive change agent re: corporate culture
EDUCATION
University of Virginia
BA, Government
SKILLS
ABOUT ROBERT SCHUPLER
Strategic B2B marketing executive with a proven track record of leveraging data and research to drive revenue and enhance partnerships by creating bespoke, multi-platform offerings; an overwhelmingly positive influence on corporate culture that possesses a unique combination of management expertise, creativity, the ability to thrive in a matrix organization and a deep understanding of how to effectively market to Fortune 500 companies.
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