Robert Saucedo
Artistic Director for the River Oaks Theatre in Houston, TX
- Role
- Artistic Director at River Oaks Theatre
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Robert Saucedo
Robert Saucedo has worked in the theatrical exhibition business since 2011. As the…
Experience
Artistic Director
Jul 2024 — Present · Houston, TX, US
Spearhead the strategic relaunch of programming for the 86-year-old River Oaks Theatre post-renovation, developing a vision that balances commercial performance with art house and cultural programming.* Design and execute a monthly multi-channel programming strategy incorporating first-run films, repertory content, indie spotlights, and alternative content events, achieving a 91% increase in attendance within the first year versus the same time period in 20••••19.* Provide strategic leadership across programming, marketing, press relations, and live event operations, ensuring alignment with long-term growth and audience engagement goals.* Cultivate and manage relationships with major and independent film distributors, securing high-value content and specialty programming while expanding the theater’s brand reputation.* Conceptualize and launch live and alternative events, including comedy shows, concerts, podcast tapings, and film festivals, increasing community engagement, revenue, and venue utilization.* Direct, coach, and mentor a cross-functional team, establishing creative and operational standards to execute programming strategy effectively.* Leverage media relations, social media, and community partnerships to strengthen brand visibility on a local, state, and national level, positioning River Oaks Theatre as a regional cultural and entertainment leader.
Education
Texas A&M University
Bachelor of Business Administration (B.B.A.), Marketing
2003 — 2007
Skills
- Fundraising
- Editing
- Entertainment
- Writing
- Film
- Event Management
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