Robert Sanders

About Robert Sanders

Strategic hospitality executive with a 20+ year track record of driving top-line performance and bottom-line results across leading global brands—Marriott, Hilton, and IHG. As Vice President of Performance at LTD Hospitality Group, I oversee commercial strategy, revenue management, sales optimization, forecasting, and investor communications for a diverse hotel portfolio. I bridge the gap between financial insight and operational excellence, aligning cross-functional teams to achieve aggressive growth targets.My expertise spans multi-property revenue leadership, commercial planning, proforma development, and market entry strategies. I advise ownership groups on asset acquisition, new development opportunities, and total portfolio positioning, blending analytical precision with real-world hospitality execution.I’m passionate about building strong, engaged teams and developing scalable performance strategies that translate data into action, strategy into results, and hotels into outperformers.What I Deliver-Executive-level revenue and sales strategy across brand families-Forecasting accuracy, market share growth, and RevPAR index leadership-Credible, trusted voice in investor relations and performance reviews-Development of high-yield business mix models and demand-based segmentation-Alignment of revenue, sales, and operations under a cohesive performance framework-Passionate about data-driven performance, market strategy, and mentoring future leaders in hospitality.

Experience

1. Vice President of Performance

   LTD Hospitality Group

   Jul 2022 — Present · Virginia Beach, VA, US

   Lead overall commercial strategy across Marriott, Hilton, and IHG portfolios, spanning extended-stay, select-service, and full-service brands.Direct all revenue management and sales strategy functions, aligning top-line strategy with operational execution.Serve as the main liaison for investor presentations, performance updates, and proforma forecasting.Support development teams with feasibility studies, market analysis, and site selection for new projects.Guide corporate revenue leaders and hotel teams on pricing strategies, channel mix, and GDS program performance.Partner with operations and ownership to drive cohesive financial outcomes.

Education

• Cornell University

  Certificate Hotel Revenue Management, Revenue Management

  2015 — 2016

• Cornell University

  Certificate New Media Marketing for the Hospitality Professional, New Media

  2016 — 2016

• Lefcoe Leadership Development

  Leadership Development Graduate, Lefcoe Leadership Development

  2010 — 2010

• Cornell University

  Certificate Advanced Hospitality Revenue Management - Pricing & Demand Strategies, Revenue Management

  2014 — 2015

• The University of Akron

  BSBA, Marketing

  1988 — 1993

• Lead Hampton Roads

  A Premier Leadership Program in Hampton Roads for Select Executives

  2008 — 2008

• Cornell University

  Masters Certificate in Revenue Management: Focus on Hospitality Marketing, Revenue Management

  2016 — 2016

Skills

• Hospitality
• Yield Management
• Hotels
• Hospitality Industry
• Ratio Analysis
• Business Planning
• Trade Shows
• High Volume Direct Sales Production
• Social Media Marketing
• Revenue Analysis
• Direct Sales
• Event Management
• Leadership
• Competitive Analysis
• Sales Operations
• Strategy
• Contract Negotiation
• Income Statement
• Analysis
• Tourism
• Hotel Management
• Process Improvement
• Pricing
• Sales
• Resorts
• P&L Management
• Profitability Management
• Sales Management
• Advertising
• Budgets
• Sales Process
• Team Building
• Management
• Training
• Customer Satisfaction
• New Business Development
• Marketing
• Forecasting
• Market Assessments
• Hospitality Management