Robert Pettifer

About Robert Pettifer

Track record of leading R&D programs which create value and competitive advantage for P&G- Skilled at working across functions (technical and commercial) to drive innovation productivity (winning product, cost, timing) to bring new products to maker as efficiently as possible- Demonstrated skills in managing programs across the spectrum of R&D (novel products, novel packaging, optimization of existing offerings, portfolio - Responsible for strong set of new product launches in P&G\'s Fabric and Home care sector, especially in formulated consumer goods. Strong ability to integrate new technologies into new products, concepts, claims for commercial value- Leads consumer research with target consumer/segment to refine product and concept models and improve value of proposition- Leads significant R&D organization (>25 employees) Specialties: Delivering new Innovation to create value for P&G from: New Idea/Concept + Prototype execution + Winning consumer testing + Scale-up + Execution strategy = Commercial ValueRapid prototyping & iterative consumer testing to provide early assessment of value inc. NPV. Developing outstanding technical/commercial partnerships inside/outside organization to deliver innovation to customerExpert in supporting product claims in market to drive trialSkilled in demonstrating value and win-win for and new product innovations to external organizations/stakeholders - especially retail/trade- Protecting new value via Strong IP strategyOrganizational growth via Coaching & training

Experience

1. R & d - Global Personal Care

   Procter & Gamble

   Dec 2019 — Present · Cincinnati, OH, US

   Global R&D Leader - responsible for Global Personal Care Innovation and Initiative Delivery

Education

• University of York

  DPhil, Organic Chemisty

  1994 — 1997

• University of York

  BSc (First), Chemisty

  1991 — 1994

Skills

• Fmcg
• Product Development
• Consumer Insights
• Business Strategy
• Marketing Strategy
• Customer Insight
• Consumer Products
• Product Innovation
• R&D
• Cross-Functional Team Leadership
• Leadership
• Program Management
• Competitive Analysis
• Formulation
• Strategy
• Innovation Management
• Strategic Partnerships
• Marketing Research
• Training
• Segmentation
• Product Launch
• Coaching
• Organizational Development
• Management
• Chemistry
• Fast-Moving Consumer Goods (Fmcg)
• Research and Development (R&D)
• Market Research