Robert Penebaker

About Robert Penebaker

I’m a Business Partner at Quotenerds, an insurance lead generation and marketing company, where I lead our client growth and execution engine across sales leadership, operational management, and marketing performance. I oversee the full client lifecycle—from business development and onboarding through ongoing performance management—ensuring we deliver a consistent client experience and outcomes that are measurable, scalable, and optimized.My focus is building disciplined systems that improve lead quality, conversion performance, efficiency, and profitability. I establish operating rhythms, align cross-functional teams, and translate performance data into clear action—so we scale what works while continuously raising the standard of execution.Core responsibilities:Go-to-market leadership: pipeline strategy, deal execution, and new client acquisitionClient onboarding & performance oversight: expectation-setting, KPI alignment, optimization plans, and continuityOperational execution: process design, quality control, reporting cadence, and team accountabilityMarketing leadership: campaign direction, testing strategy, targeting/segmentation, lead intent improvement, and performance measurementIf you’re interested in performance-driven growth, insurance marketing, or scaling a lead program with clear reporting and accountability, I’m always open to connecting.

Experience

1. Business Partner

   Quotenerds

   Jan 2020 — Present · Pittsburgh, PA, US

Education

• University of Pittsburgh

  Bachelor's degree