Robert Luckett

About Robert Luckett

An innovative and performance-driven Senior Public Relations Professional, known as an image builder, with demonstrated expertise in producing quality-rich content, creating diverse stories, and leading various events to showcase and communicate relevant details accurately. • Thought leader, with 11+ years’ experience serving Canon: Driving communications strategy and message development, brand strategy, building brand awareness, public relations, corporate image creation, crisis and issues management, building playbooks, marketing, market research, and media relations. • Communication / Relationship Building: Exceptional communication, public speaking, and presentation skills. An influencer with the ability to build robust and mutually beneficial relationships at all levels. • Trusted Partner: Interacting with key stakeholders, including executive leadership, advising on communication strategies to grow and preserve corporate reputation, promote brands and products, and tell a comprehensive corporate story. • Corporate Communications • Public + Media Relations • Strategic Planning / Execution • External and Internal Messaging • Content Development • Issues / Crisis Communications • Story Telling / Digital Story Telling • Brand Building / Brand Awareness • Events / Project Management • Social Media Content / Planning • Public Relations Content • Agency Management • Company Spokesperson • Executive Coaching / Advisement • Securing Media Coverage • Team Leadership / Training • Trend Analysis / Intelligence • Cross-Functional Collaboration

Experience

1. Public Relations Senior Specialist

   Canon USA

   Jun 2018 — Present · Melville, NY, US

   Promoted to provide leadership and governance for PR strategic planning and media relations for all Canon B2B and B2C camera and video products and solutions. Ensure alignment with Canon EMEA global initiatives, and coordinate and support diverse company products and solutions. • Architect and execute the strategic PR and communications vision. Develop executive-tailored messaging documents and media relations content. • Serve as a general corporate spokesperson and as a key resource in crisis communication. Provide strategic advisement and coaching to LOB and senior leaders, and partner with PR executive leadership as needed.• Lead meetings with marketing and sales groups, and partner with internal teams and senior leadership to build cohesive plans and executions for outsized impact and deeper storytelling. • Proactively analyze and assess internal and external risks and provide immediate communication strategies for rapid crisis response and reputation protection.• Collect and analyze data, including internal metrics, and market trends. Develop quarterly reports for Canon’s Executive Team, offering a detailed overview of departmental activities, and providing insights on trends and opportunities. • Provide oversight and guidance for two external PR agencies, and mentor and coach junior team members, fostering their professional growth within the Canon PR team.Key Contributions:• Spearheaded media relations activities and logistics for major trade shows (NAB 20••••23, CES 20••••23) and press conferences.• Conceptualized and implemented a product loan program, achieving 97% convergence to coverage, and garnering approximately 120 reviews annually from 2012 to 2023.• Played a key role on a Canon PR team that generated over 30 billion media impressions in 2023 thus far, contributing significantly to the company’s positive image ratings.

Education

• Hofstra University

  Bachelor's degree