Robert Nucci
Channel Product Marketing Manager @ Imperva | Experienced product marketer
- Role
- Channel Product Marketing Manager at Imperva
- Location
- Phoenix, AZ, US
- LinkedIn followers
- 500 followers
About Robert Nucci
I have over a decade of experience in product and services marketing, with a focus on cybersecurity and cloud solutions. As a channel product marketing manager at Imperva, a leading cybersecurity company, I create and deliver engaging content and programs for our channel partners, helping them to grow their business and market share with Imperva\'s products and solutions. My core competencies include developing and presenting product strategy and messaging, monitoring and analyzing business metrics, providing strategic guidance and collateral to channel partners, and conducting competitive intelligence and research. I work closely with product development and sales teams to support the go-to-market and sales enablement activities, and to position Imperva as a market leader and innovator in the cybersecurity industry. My mission is to empower our channel partners and customers with the best cybersecurity solutions and value proposition in the market.
Experience
Channel Product Marketing Manager
Dec 2022 — Present · Phoenix, AZ, US
A product marketer who is a writer/creator of content and driver of program initiatives for Imperva channel partners. Enable channels with the right marketing assets and strategic guidance to scale Imperva\'s market share and global footprint: • Develop presentation materials to articulate the product strategy and story to present to channel partners. • Monitor business metrics in regard to revenues, profitability, market share, and product mix. • Provide channel partners with the strategy, collateral, and targeting to execute Imperva sales plays. • Conduct competitive analysis and intelligence, and have complete comprehension of the marketplace, including market research and roadmap input. • Develop effective strategies and tactics to enable partners to up-sell and cross-sell existing customers on new products and services.
Education
Stanford University
Program Management (SCPM)
2012 — 2014
New York Film Academy
Certification, Film/Video and Photographic Arts
Arizona State University
Bachelor of Arts (B.A.), German Language and Literature
Arizona State University
Bachelor of Science (B.S.), Quantative Economics
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