Robert Nowe

About Robert Nowe

Strategic. Data-Driven. Client-Focused.I’m a seasoned digital marketing professional with a strong background in paid media advertising, search engine marketing (SEM), and online advertising, consistently delivering measurable results through data-informed strategy and tactical execution. With over 5 years of experience, I specialize in media planning, paid search strategy, and full-funnel campaign optimization that supports business growth and client success.As a Senior Digital Marketing Specialist at Fusable, I manage digital campaigns across platforms including Google Ads, Facebook Ads, Instagram Advertising, LinkedIn, StackAdapt, and Simpli.Fi—overseeing monthly budgets between $250K–$450K. I drive campaign performance by running A/B tests, performing keyword research and bid management, and analyzing data in Datorama, Tableau, and Google Analytics. I collaborate cross-functionally, providing account teams with strategic recommendations and ensuring campaigns hit key performance indicators (CPC, CPL, CPM).At RevLocal, I supported a $1M+ annual portfolio as a Lead Digital Marketing Strategist, crafting integrated strategies for small businesses and franchises with revenues up to $100M. I provided expert-level guidance in digital marketing, local search, and social media marketing, combining technical insights with strategic communication to help clients exceed their revenue goals. My success was built on consistent keyword analysis with a focus on retention and growth through relationship management and marketing campaign optimization.I began my career as an Account Executive at Canon Solutions America, focusing on B2B sales and workflow solutions for the legal industry. This foundation sharpened my abilities in communication, leadership, and teamwork, which continue to define how I work with internal and external stakeholders.I thrive in fast-paced, data-driven environments where critical thinking and collaboration are key. Whether it’s fine-tuning a paid search strategy, analyzing campaign data, or aligning digital initiatives with business objectives, I bring a focused, client-first mindset to every challenge.Let’s connect — I’m always open to discussing marketing insights, growth strategy, or new opportunities in digital media.

Experience

1. Senior Digital Marketing Specialist

   Fusable

   Dec 2023 — Present

   Build, monitor, and optimize client digital advertising campaigns to ensure monthly goal is reached (CPC, CPL, CPM, etc) across all company online marketing platforms (Facebook, Instagram, LinkedIn, Google Display, Performance Max, Stackadapt, and Simpli.Fi)- Communicate and provide recommendations to account managers on large scale optimizations for client campaigns to ensure optimal results- Analyze data in platform, on Datorama, and Tableau to ensure campaigns are on pace to hit monthly client goals- Run A/B tests on campaigns to ensure campaigns are spending and performing optimally- Average monthly media budget managed $250k-$450k

Education

• Miami University

  Bachelor's degree, Sports Leadership & Management

  2016 — 2019