Robert Nicholson
Deputy Head of Uk & International Sales @In-Tend
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WORK HISTORY
Deputy Head of Uk & International Sales @In-Tend
Promoted to senior leadership role to support and drive national and international sales strategy.• Achieved 150% of annual revenue target, generating £360k+ in new and expansion revenue.• Lead, coach, and performance-manage a team of 4 Business Development Managers and a Sales Administrator.• Own acquisition, upsell, and retention strategy across UK public sector contracting authorities.• Deliver executive-level product demonstrations, commercial proposals, and management presentations.• Act as senior conduit between Sales, Product Development, Marketing, and Training.• Influence and shape the 5-year product development roadmap through market and legislative insight.• Led go-to-market positioning around Procurement Act 2023 compliance, strengthening competitive advantage.• Drive accurate forecasting, pipeline governance, and revenue reporting.
EDUCATION
Leeds Beckett University
Bachelors Degree, Business Management
ABOUT ROBERT NICHOLSON
I am a senior commercial and customer-focused leader operating in the SaaS e-Procurement and public sector technology space, currently serving as Deputy Head of Sales for a cloud-based platform supporting complex, regulated organisations.I have a proven track record of driving sustainable revenue growth, scaling sales operations, and building long-term strategic partnerships with senior stakeholders. My role spans executive engagement, account growth, pipeline governance, and cross-functional leadership, working closely with product, marketing, and delivery teams to align customer outcomes with platform capability and long-term roadmap strategy.I thrive in complex, fast-moving environments where success depends on clarity, collaboration, and trust. I am particularly experienced in navigating regulated sectors, managing multiple stakeholders, and translating customer priorities into commercially viable, scalable technology solutions that deliver measurable value.My approach is rooted in strong relationships, data-led decision-making, and a genuine focus on customer success, adoption, and retention. I enjoy working at the intersection of technology, strategy, and execution to help organisations modernise processes and achieve better outcomes.Always open to meaningful conversations with professionals across SaaS, cloud technology, public sector transformation, and customer success.Always open to connecting with like-minded professionals, sharing insights, and exploring opportunities within SaaS, e-Procurement, and digital transformation.
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