Robert Nasca

About Robert Nasca

Sales leader focused on revenue growth, strategic accounts, and scalable sales systems.Over the past 14+ years, I have led commercial initiatives for global brands including Hankook Tire and Pirelli. My work centers on one goal - turn product expertise into revenue growth.I have managed strategic accounts representing more than $280M in annual revenue while building sales enablement systems that improve field performance, dealer engagement, and market share.My background combines three strengths.Commercial leadership.I build growth strategies for national accounts, dealer networks, and regional markets. My work ranges from independent retailers to national chains across the United States.Sales enablement and training systems.I design programs that improve how sales teams sell. These include national training programs, digital learning platforms, and field engagement strategies used by hundreds of sales professionals and dealer partners.Executive communication and industry influence.I speak to audiences of up to 750 people at national sales meetings, dealer events, and industry conferences. I translate complex product and technical topics into clear commercial strategy for sales teams and customers.Career highlightsManaged strategic accounts representing more than $280M in annual revenueDelivered national presentations and training programs to audiences up to 750Recipient of the Hankook Excellence Award (2024)Recipient of the Hankook Core Value Award (2023)Led national sales training initiatives across OE, Wholesale, and Retail networksFeatured in media interviews discussing tire technology and market trendsExpertise: Sales Enablement | GTM Strategy | P&L Management ($280M+)| Sales Innovation | Strategic Account Management | Cross-Functional Leadership | LMS & Digital Transformation | B2B & B2C Strategy.

Experience

1. Product Training Sales Manager Sales Innovation Team

   Hankook Tire America Corp.

   Jan 2023 — Present · Nashville, TN, US

   As the Product & Sales Training Manager for Hankook\'s Sales Innovation Team, I lead national programs that align product training, sales strategy, and marketing to drive revenue growth and dealer success.I oversee the launch and management of Hankook Tire University (LMS), integrating ERP automation and custom content to support both internal teams and dealer networks. I also serve as keynote speaker and subject matter expert at events, combining storytelling and product knowledge to drive engagement at national B2B and B2C events.My scope includes LMS development, cross-functional collaboration with global HQ, support for sales and marketing campaigns, and live/virtual product training delivery across the U.S. I also provide leadership coaching to direct reports and partner with regional sales teams to ensure strategy alignment.Key Achievements:• Launched new LMS platform, increasing monthly users by 317 and LMS engagement by 120%• Grew training participation 40% YoY and expanded B2C event involvement by 30%• Projected to deliver 5,500+ learner interactions in 2025, 20% increase YoY• Collaborated on integrated marketing campaigns to increase sales and market share• Conducted pricing, CRM, and customer program reviews to maintain competitive positioning

Education

• The University of Georgia

  Bachelor of Arts, Speech Communication

• Georgia Highlands College

  Associate of Science - AS, Business Administration and Management, General