Robert Metzroth

About Robert Metzroth

Gaming and hospitality are in my blood. Myriad experiences in both fields have helped me…

Experience

1. President

   Vgm

   Jun 2012 — Present

   Trying my best to lead a team of 75+ at VGM (formerly VGMarket), a full-service market research firm specializing in video games, and all other facets of entertainment, media, and technology. We\'re a stellar team of research professionals distributed all over the world, supporting a full slate of remote research efforts and our labs in San Francisco, NYC, and Brighton. In addition to general oversight and guidance, I still spend most of my days in the moderator\'s chair or behind the lectern, presenting our research findings and deep consultative insights. Since 2008, VGM has performed thousands of unique full-service research studies for a wide variety of gaming and non-gaming clients, including: 2K, Activision Blizzard, Amazon, Anki, AT & T, Atlus, Bandai Namco, Booyah, Boss Alien, Capcom, Circana, CJ Entertainment, Crystal Dynamics, DeNA, Disney Interactive, Eedar, Electronic Arts, Epic Games, Fedeen, FoxNext, Gameloft, Gearbox, Google, GREE, GSN, HP, Intel, Iron Galaxy, Kabam, King, MachineZone, Mattel, Microsoft, NaturalMotion, NBC Universal, NCSOFT, NetEase, Netmarble, Nexon, ngmoco:), Nike, Nintendo, NPD, PlayFirst, PlaySpan, The Pokemon Company, Qualtrics, Remedy, Riot, Rockstar, Rovio, Scopely, Sega, Sony, Spin Master, Square Enix, Supercell, Telltale, Tencent, Trion Worlds, Ubisoft, Walmart, Wargaming, Warner Bros, and Zynga.We continue to offer competitive pricing and turn-around on full-service qualitative and quantitative research, including: • UI/UX/Usability research (e.g, In-Depth Interviews, FTUE Testing, Moderated Play-Alongs)• Playtesting from First Playable through Postmortem, including Competitive Benchmarking• Concept Testing of earliest written and visual assets• Focus Groups with consumers, content creators, eSports professionals, and games press • Market Segmentation and Player Profiling• Brand Awareness and Strength Tracking• Longitudinal and Live Service PlaytestingHit me up anytime, and I hope to work with you soon!

Education

• Cornell University

  BS, Hospitality

  2001 — 2005