Robert Mercer
- Role
- Director of Digital Marketing & Marketing Operations at ACI Worldwide
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Robert Mercer
Experienced Digital Marketer, focused on the fusion of strategy + technology. Driving the…
Experience
Director of Digital Marketing & Marketing Operations
Jan 2022 — Present
Management o Responsible for $2M company-wide budget related to B2B digital marketing, brand, and operations o Manage marketing team with broad responsibilities o Oversaw the implementation and migration of a new marketing automation platform o Led three 10-month cross-department projects with core stakeholders to launch new ACI website and branding Strategic Development and Implementation o Developed promotion plan and content strategy for 30+ new financial product launches o Accelerated organizational data privacy management to align organization with over 232 national policies o Automated the lead management process to generate over 3,200 sourced opportunities in the web channel in 2021, replacing manual process and saving two FTE worth of capacity Channel Oversight o Responsible for the design, development, strategy, implementation, and maintenance of corporate website generating over 25M unique views annually o Coordinated all organic marketing through social channels, including LinkedIn, Twitter, and YouTube o Designed and manage all outbound email communications, including A/B testing processes o Managed Investor Relations website and generated branding and promotional content for quarterly earnings releases as well as 2022 Wall Street Analyst Day Business Operations o Implemented cross-departmental workflow and project management process to support 3,500 organizational campaigns, resulting in the completion of over deliverables in three years o Integrated and automated 70+ marketing tools (e.g. Oktopost) into a centralized database in Salesforce allowing for the annual sync of over marketing leads o Completed special projects, as needed, for senior leadership to ensure business continuity Analytics and Reporting o Sourced leads and developed an attribution model to track $240M in annual recurring revenue in 2021 o Identified and measured key performance metrics for all social, digital, and creative channels
Skills
- Html
- Spss
- Outlook
- Teamwork
- Microsoft Excel
- Public Speaking
- Social Media
- Research
- Sitecore
- A/B Testing
- Email Marketing
- Customer Service
- Eloqua
- Mac
- Graphic Design
- Microsoft Word
- Windows
- Google+
- Java
- Microsoft Office
- Social Networking
- Photoshop
- Marketing
- Powerpoint
- Google Analytics
- English
- Salesforce.com
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