Robert Medkeff

About Robert Medkeff

Robert Medkeff is a Creative Director and Designer who transforms brands into cultural icons. With more than 17 years in the industry, he has reimagined both global players and challenger brands, most recently redesigning BODYARMOR sports drink and evolving Jack Daniel’s global identity. From a Clio One Show Gold for Bud Light’s rebrand to work spanning CPG, hospitality, outdoor, and lifestyle, Robert’s track record reflects a passion for creativity that connects.He’s built a career helping brands uncover what makes them truly themselves, then amplifying it with distinctive design and storytelling. Blending bold ideas with sharp execution, he builds brands that don’t just show up; they stand apart and stick.Based in Portland, Oregon, he lives with his wife, son, daughter, and dog. Before heading west, he spent over a decade in New York City shaping work for national and global brands including Ab-InBev, Bayer, BODYARMOR, Brown Foreman, Bud Light, Canopy by Hilton, Coca-Cola, Diageo, Gerber Gear, Hilton, Kellogg’s, Kraft, Mars, Michelob Ultra, Mophie, PepsiCo, Perfect Bar, POWERADE, Proximo Spirits, Red Bull, Target, and The Cosmopolitan of Las Vegas.

Experience

1. Independent Creative Director & Designer Brand Systems & Growth

   Robert Medkeff

   Jan 2006 — Present · Portland, OR, US

   Partnering with brands and agency teams at moments of growth, change, or launch. I step in to help define the work, build the system behind it, and lead teams through execution. My focus is evolving distinct assets, brand systems, asset and campaign shoots, packaging, integrated campaigns, and experiential work. I work hands-on while also setting the creative direction, helping teams connect strong ideas to real business outcomes.I have worked across beverage, apparel, wellness, tech, and hospitality, often collaborating directly with founders, CMOs, and agency leadership. Available for project-based leadership, interim creative direction, and embedded team support.

Education

• The Art Institutes

  Bachelor of Applied Science - BAS, Graphic Design

  2006 — 2009

Skills

• Graphic Design
• Branding & Identity
• Online Advertising
• Graphics
• Concept Development
• Typography
• Corporate Identity
• Logo Design
• Strategic Brand Positioning
• Web Site Production
• Illustrator
• Creative Strategy
• Creative Direction
• Illustration
• Branding
• Web Design
• After Effects
• Photoshop
• Layout
• Corporate Branding
• Mobile Design
• Packaging Design
• Adobe Illustrator
• Art Direction
• Interaction Design
• Photography
• Brand Development
• Indesign
• Adobe Creative Suite
• Posters
• Mac
• Books
• Page Layout
• Adobe Acrobat
• Advertising
• Brand Management
• Packaging