Robert McGuire

Analytics and Pricing Leader, MBA

Role
Director - Retail Analytics at NielsenIQ
Location
Austin, TX, US
LinkedIn followers
500 followers
Sales & Business DevelopmentView LinkedIn profile

About Robert McGuire

Passionate pricing and analytics leader with more than 20 years of experience managing teams and delivering value through strategy, data, analysis, and practical insight. Adept collaborator skilled in process improvement. Enthusiastic teacher and mentor skilled at communicating complex topics.EXPERIENCEStrategy, Analytics:• Led creation of pricing strategy framework at Party City balancing competitive pricing, logic at shelf, and financial goals. Influenced and gained alignment from Executive leadership.• Developed Key Value Item scoring methodology at Party City to identify items for competitive pricing. Scoring identified the ~10% of items with the largest impact for our most important customers.• Developed promotions strategic standards at Party City. Implemented forecast and approval requirements and increased frequency of financially successful promotions.• Lead Analyst in the design, forecasting, and measurement of Whole Foods Market’s largest price investment projects. Oversaw communication to executive teams at Whole Foods and Amazon.• Created and taught Standard Measurement and Assessment Framework for Whole Foods Global Pricing Team. Using SQL, Alteryx, and Tableau created reporting tools for Insights, Strategy, and Financial Tracking.• Driver of Mastercard Test & Learn methodology of strategic initiative measurement at Whole Foods. Managed/Used A-B Testing at the retail store level.Process Development, Project Management• Implemented price optimization to price competitively and achieve financial goals at Party City. Across first four departments, priced $50M of business including $1M KVI investments; improving CPI from 179 to 117 and achieving financial goal.• Created SmartSheet project management tracking system for promotions at Party City enabling coordination and visibility across 8 departments. Improved on-time and error-free execution across 416 promotions during the first 10 months.• Developed and taught category pricing process at Whole Foods Market.• Led Team for installation and rollout of dunnhumby PriceStrat price optimization software.Team Development, Change Management• Created and taught new pricing process at Party City – Influenced and gained support from Merchants through frequent communication, transparent price determination, and clear decision rights.• Hired and trained 40+ Analysts to form Whole Foods’ first centralized pricing team. Partnered with recruiting team to develop targeted sourcing and interview techniques.

Experience

  1. Director - Retail Analytics

    NielsenIQ

    Apr 2025 — Present

Education

  • The University of Texas at Austin

    MBA, Marketing and IT

    1997 — 1999

  • The University of Texas at Austin

    BBA, Honors Business Program and Accounting

    1990 — 1995

Skills

  • Analysis
  • Competitive Analysis
  • Analytics
  • Retail
  • Pricing
  • Leadership

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Robert McGuire — Director - Retail Analytics at NielsenIQ in Austin, TX, US | Unifers