Robert McCready

Customer Development Manager @Mars

Belfast, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Feb 2026 — Present

Customer Development Manager @Mars

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Dublin, IE

Customer Development Manager for North Europe Cluster

EDUCATION

1995 — 1997

North Down & Ards Institute of Further Education

GNVQ Advanced, Business & Finance

SKILLS

National AccountsNegotiationTrade MarketingConsumer ProductsFmcgConvenienceCustomer InsightKey Account ManagementAccount ManagementSales ManagementPurchasingPlanogram DevelopmentNew Business DevelopmentTrade Fund ManagementNew Item LaunchesSalesManagementMerchandisingRetailPromotional AnalysisCategory ManagementSales OperationsKey Account DevelopmentFast-Moving Consumer Goods (Fmcg)Direct Sales

ABOUT ROBERT MCCREADY

Ambitious high achieving Customer Development Manager with experience of the FMCG market.To date, my career has incorporated a vast range of experiences and exposure within the Grocery, Pet Specialist, Veterinary and Convenience markets, including full budget responsibility, JBP management, influencing high performing teams, brand and customer marketing, product development, B2B and B2C management and category management. I also have an in-depth knowledge and experience of network building, both internally and externally, delivering a strong customer service, administrative procedures and self-management. I am also comfortable working on KPIs to deliver internal and external results with mutuality. I’ve been exposed to a range of varied client bases and have had full responsibility of up to 80 client portfolios, which have included independent, multi-site and national accounts showing that I am highly adaptable. I have undertaken extensive training with the Gap Partnership in Negotiation and key Mars training courses including presenting, sales and business development, production and the creation of high performing teams. In addition, I have designed and delivered a personal and team module to increase team performance and engagement. I am also highly computer literate, and proficient with MS Office.Major work Achievements:• Delivering 7 years of double digit growth with my biggest customer - £700k in 2009 to £1.5m in 2016 • While achieving 7 years of double digit growth, trade spend was reduced from 10% to 8% in 2016, which was seen as a role model account management within Mars.• Established an outstanding working relationship with our main distributor in N. Ireland, which has created growth through a better level of availability. Achieved No.1 in the Pet Trade Attitude Survey with all NI & IOM customers. • Awarded Mars Petcare “PAW” award for Outstanding Customer Engagement in 2015.

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Robert McCready — Customer Development Manager at Mars in Belfast, GB | Unifers