Robert Maihofer

About Robert Maihofer

Results-driven marketing professional with a proven track record of success in business and consumer market research and analysis, proposal development, gap analysis, new product development, competitor analysis, and customer satisfaction. Acquires information on current trends as well as consumer needs by conducting targeted surveys/questionnaires. Directly impacts the advancement and growth of the company by performing a thorough evaluation of market and industry conditions. Responds to changing business conditions and identifies new opportunities using strategic and critical thinking to help a company meet its short and long term goals. Specialties: Attitude, Trial, and Usage (ATU) market research, segmentation market research, customer satisfaction/retention market research, brand perception market research, new product development market research, advertising communications market research

Experience

1. Senior Market Research Analyst

   Sylver Consulting

   Nov 2015 — Present

   Senior Market Research Analyst for a ten-person international innovation research and strategy firm focused on customer-driven insights that lead to market and organizational growth, reporting to the Founder. Clients consulted directly: ACT, BioFilm, Business Wire, Cigna, eBay, Esurance, Frito-Lay, iLaw, Kinetico, Motorola Solutions, Novantas, and PearsonSupport new business development and proposal processes for projects involving quantitative research. Engage and having a voice with clients, and educating clients, on aspects of market research throughout all stages of an initiative, from initial proposal request through to the final deliverable. Train other team members in statistical and quantitative research methodologies. Conceptualize and design quantitative research that clearly aligns to project goals and the strategic business needs for the initiative. Execute activities associated with fielding quantitative research. Design and develop customized quantitative research reports in a method that engages the client. Support the cost-effective management of projects. Provide guidance and constructive feedback to peer research reports.

Education

• University of Illinois Chicago

  M.B.A., Marketing concentration

  1998 — 2000

• Michigan State University

  B.A., Marketing

  1988 — 1992

Skills

• Customer Insight
• Marketsight
• Project Coordination
• Budget Management
• Public Relations
• Budgets
• Strategic Planning
• Brand Equity
• Data Analysis
• Competitive Analysis
• Segmentation
• Market Research
• Market Analysis
• Project Management
• Crm
• Microsoft Office
• Marketing Research
• Leadership
• Customer Satisfaction
• Analysis
• Qualtrics
• Cross-Functional Team Leadership
• Strategy
• Marketing
• Management
• Research
• Surveygizmo