Robert Lawlor
Sales Director - Account Management @Air IT Group
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WORK HISTORY
Sales Director - Account Management @Air IT Group
GB
As Sales Director – Account Management at Air IT, I’m responsible for driving sustainable revenue growth across our existing customer base, strengthening retention, increasing service adoption, and ensuring our customers continue to realise measurable value from their partnership with Air IT.I lead and support our account management teams to deliver commercially disciplined, customer-first outcomes — balancing local ownership and relationships with shared standards, insight and performance clarity. This is a hands-on leadership role, focused on pipeline quality, expansion strategy, and consistent execution.My priority is to build a high-performance culture rooted in accountability, collaboration and data-led decision making, supporting Air IT’s ambition to be the UK’s most trusted MSP for SMEs — known for long-term partnerships, not short-term transactions.
EDUCATION
Liverpool John Moores University
Computer Systems
SKILLS
ABOUT ROBERT LAWLOR
I’m a commercially astute Sales Leader with over two decades of experience driving growth, building high-performing teams, and transforming go-to-market strategies across the Managed Services, Cybersecurity, Networking, and Unified Communications sectors.Throughout my career, I’ve delivered consistent, double-digit revenue growth by combining strategic vision with disciplined execution — aligning customer outcomes with innovative IT, cloud, connectivity, and security solutions.I’m passionate about creating sales cultures that thrive on accountability, coaching, and clarity of purpose. My leadership approach is hands-on and data-driven, focused on empowering teams to exceed targets through structured methodologies such as MEDDPICC, robust pipeline management, and a relentless focus on customer success.Notable achievements include: • Consistently exceeding 100%+ of annual sales targets over multiple years. • Leading enterprise and new business sales functions responsible for the majority of company revenue. • Driving diversification of revenue streams from traditional telecoms into Managed IT and Cybersecurity services. • Developing scalable sales frameworks and partner ecosystems that fuel sustained growth.I thrive in growth-oriented environments where strategy and execution meet — helping businesses scale, sharpen their market position, and deliver measurable value to customers.If you’re looking for a Sales Director or Head of Sales who can blend strategic insight with operational excellence, build teams that outperform, and turn vision into results, let’s connect.
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