Bobby Sevenich

About Bobby Sevenich

I\'m a communications strategist currently managing PR for best-selling toy, pet, and…

Experience

1. Manager, Public Relations

   Jazwares, LLC

   Mar 2022 — Present · Los Angeles, CA, US

   I lead earned media strategy for Jazwares’ toy and costume brands, including the #1 plush property, Squishmallows. My role focuses on executing integrated PR campaigns that elevate brand visibility and position Jazwares as an industry and cultural leader in play.In 2024, I helped drive a 33.5% year-over-year increase in media impressions, achieving 68 billion total. I led PR efforts at major events like San Diego Comic-Con (including managing the Jazwares panel), Sweet Suite, and New York Toy Fair, securing coverage in outlets such as Good Housekeeping and across the Hearst network.As the main PR lead for Jazwares Pets and Costume Play, I supported multiple successful product launches, including an exclusive People Magazine reveal and a recurring partnership with Pet Age Magazine. I also contributed to the evolving strategy behind the Total Anime brand launch, ensuring PR remained aligned with shifting goals.Internally, I serve as a cross-functional partner to marketing and have taken on team leadership responsibilities, including mentoring junior staff, onboarding new team members, and maintaining continuity through transitions. I oversee awards submissions, sample logistics, and media gifting programs.My work has helped the PR team earn industry recognition, including Prism Awards for Best In-House PR, and I was honored with the JazStar Award from colleagues for my community and employee engagement. I also supported PR at the 2023 Berkshire Hathaway Annual Meetings, securing coverage in The Wall Street Journal, The New York Times, CNBC, and more.

Education

• College of the Holy Cross

  Bachelor of Arts (BA), Theatre/Pre-Health, cum laude

  2008 — 2012

• University of Southern California

  Master of Arts (M.A.), School of Cinematic Arts, Cinema and Media Studies

  2014 — 2016