Robert Iles
Experienced, respected, creative, energetic and highly strategic research & insights professional
- Role
- VP, Qualitative Services at Deft Research
- Location
- St. Petersburg, FL, US
- LinkedIn followers
- 500 followers
About Robert Iles
Inquisitive, energetic, empathetic, highly strategic, respected and distinctly seasoned…
Experience
VP, Qualitative Services
Apr 2024 — Present · St Petersburg, FL, US
I joined Deft in 2024 as VP, Qualitative Services. During my 30+ years as an experienced Moderator and qualitative researcher, I have managed and conducted more than 6,700 qualitative encounters—nationally and globally—for a roster of Fortune 500 brands, with 3500+ of those in healthcare, managed care, care delivery and related spaces. Within the care delivery and healthcare spaces, I have worked with: 9 of the top 10 managed Medicare carriers (and another 35+ of the top 50); 8 of the top 10 ACA insurance carriers (and another 30+ of the top 50); and numerous hospitals, health systems, specialty care providers, and other care delivery providers, systems and outlets. I bring deep and broad experience especially with Seniors, Medicare/Medicaid/MedSupp audiences, Dual Eligibles, SNPs, and Age-Ins-but also with ACA/IFP/ICHRA and the general population of health insureds. Beyond that, my expertise also extends into research with the broker/agent populations for health insurance and ancillary products and coverages.Prior to joining Deft, I spent more than two decades planning and conducting research and providing strategic insights and counsel for research consultancies and leading advertising agencies, including Study Hall Research (Tampa), Hall & Partners (NY), 22 Squared (Tampa/Atlanta), and TBWA\\Chiat\\Day (Los Angeles). I hold a Master of Science degree in Communication Theory and Research from Florida State University and a Bachelor of Science degree in Advertising from Florida Southern College.
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