Robert Guicheteau

About Robert Guicheteau

Creative Director | Social Media Strategist | UGC Specialist | Digital Marketing…

Experience

1. Head of Social Media

   Demand.Io

   Jan 2025 — Present · Los Angeles, CA, US

   Driving Growth Through Social Video: Creating high-performing, AI-driven social video content across TikTok, Instagram Reels, and YouTube Shorts to engage millions and showcase innovative e-commerce technology- Innovative Content Strategy: Launching scalable content series and transforming complex AI features into compelling, relatable narratives to drive audience growth and awareness- Data-Driven Execution: Leveraging performance analytics and audience feedback to refine strategies, ensuring impactful, results-oriented content creation- Collaborative Leadership: Partnering with cross-functional teams, including AI/ML experts and leadership, to align content initiatives with company goals while maintaining high creative autonomy- Contextual Intelligence: Translating raw data, AI outputs, and platform signals into actionable creative direction that resonates with the right audience at the right time- Adaptive Messaging: Engineering content that shifts tone, format, and narrative flow depending on cultural, brand, and platform-specific context- Human + AI Collaboration: Acting as the bridge between AI-generated insights/content and human storytelling, ensuring contextual accuracy and emotional relevance- Narrative Engineering: Structuring content to embed brand vision into evolving digital conversations, maximizing resonance across diverse communities- Shape Brand Visibility in AI Interfaces: Audit and monitor how our brands appear in AI Overviews, ChatGPT, Perplexity, and other generative tool

Education

• The Evergreen State College

  Bachelor's Degree, ENGLISH LANGUAGE AND LITERATURE/LETTERS

Skills

• Leadership
• Directing Others
• Marketing
• Writing
• Customer Service
• Microsoft Word
• Team Leadership
• Social Media Marketing
• Microsoft Excel
• Growth Hacking
• Public Speaking
• Creativity
• Editing
• Fashion Marketing
• Social Networking
• Social Skills
• Student Union
• Student Body Representative
• Microsoft Office
• Work Effectively
• Dependable Team Player
• Film Production
• Social Media
• Vice-Presedent
• Media Production
• Film
• Work in a Fast Paced Environment
• Communication Skills
• Works Well in a Team
• Always Punctual
• Hard Worker
• Video Editing
• Acting