Robert Gray

Director of Global Visual Merchandising @BYOMA

Glasgow, GB

Reporting to C-Suite- Developed & executed a comprehensive global visual merchandising strategy, ensuring brand consistency across international markets including launching the brand in the Middle East & Australasia- Collaboration with cross-functional teams aligning retail strategy with marketing initiatives to create VM concepts that enhance the consumer experience in-store- Created a unified brand storytelling hierarchy that improved product navigation, educated & empowered consumers to make informed purchases that increased basket size- Managed over 150 global retail executions across 4,800 doors, achieving rapid market growth & domination that saw the brand become the no1 skincare brand in Australia within a week of launch- Mentored junior team members, developing them from project assistants to project managers within months of arrival, increasing their operational excellence and value to the brand- On-boarded several new manufacturers in the US and EMEA to support the rapid global expansion of the brand, ensuring service levels, programmes, budgets and quality control were maintained throughout.

ESSEC International Business School

Master of Business Administration - MBA

Loughborough University

Bachelor of Arts

Design Business Association

The Legal Framework, Finance, Negotiation, Project Management, and Marketing Design

JCB

Management Training

The So Team

Mind-setting, Creating Strategy, Testing and Evaluating, Team Building