Robert Grammatica

About Robert Grammatica

I’m a senior living marketing strategist, consultant, and industry advocate helping operators grow occupancy, reduce lead aggregator dependence, and adopt data-driven performance models. With 30+ years in healthcare, senior living, and the 50+ consumer space, I bring a unique blend of brand strategy, digital execution, and ethical marketing insight to every engagement.As Founder of Longevity Point Advisors, I advise senior housing operators and associations on lead generation, digital marketing, paid media optimization, agency selection, and marketing stack transformation. I also help guide industry-backed initiatives — including the development of nonprofit referral platforms and DIY consumer tools — that restore trust and transparency to the senior housing search process.If your organization is navigating change, struggling with costly lead gen, or looking to future-proof your brand for the Boomer wave, I’d love to connect.

Experience

1. Fractional Chief Marketing Officer

   American Seniors Housing Association

   Jan 2024 — Present

   In my role at the American Seniors Housing Association, I spearhead the online consumer awareness, education, and community directory initiatives. By leading the development of the website I ensure it serves as a vital resource for seniors and their families, enhancing awareness and accessibility and providing operators with direct, no-cost qualified leads.

Education

• St. John's University

  Bachelor of Science (BS), Marketing

• Omnicom University @ Babson College

  Two-year Executive Management Education

  2010 — 2012