Robert Frankel
Midwest Account Director - Men\'s Journal @The Arena Group
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WORK HISTORY
Midwest Account Director - Men\'s Journal @The Arena Group
Chicago, IL, US
Sold custom content programs across The Arena Group Platform (Men\'s Journal, Sports Illustrated, Parade and The Street- Developed custom programs that incorporated digital, social, video, creator/influencer, mobile and programmatic platforms that focused on clients goals, objectives, and KPI\'s- Collaborated with various internal departments to develop creative and strategic solutions to present to agencies and clients to generate revenue- Booked $1.2MM of digital revenue- Responsible for selling the campaigns, monitoring performance of the campaign, and presenting the post activation recap report to agencies/clients with recommendations for building off the existing partnership with additional campaigns.
EDUCATION
Illinois State University
BS
SKILLS
ABOUT ROBERT FRANKEL
Accomplished integrated Media/Marketing specialist with a proven track record of success…
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