Robert Fleming

WORK HISTORY

EDUCATION

SKILLS

ABOUT ROBERT FLEMING

I am a marketing leader with 25+ years experience in B2B enterprise software marketing encompassing, corporate/global marketing, field marketing, product marketing, product management. I have driven marketing transformations and built marketing functions in several companies. My experience spans Brand to Demand Generation. At Infor I lead field marketing across all worldwide regions and business units. I drove a significant transformation of the field marketing function, have established an ABM program, established a partner marketing function and have driven many initiatives to evolve our demand generation, alignment with the Sales organisation and contribution to the business.Prior to Infor I was the CMO for Zivver, a digital communications scale-up. I undertook a complete transformation of the marketing function – strategy, organisation, programs. I drove creation and roll out of a new Brand, product positioning and messaging for the company, new website, optimisation of digital, global awareness campaign and a significant improvement in marketing sourced pipeline creation. At Qlik I revamped and ran worldwide field and partner marketing. Additionally I ran the global campaigns function and oversaw customer / advocacy marketing and the ABM function. During my tenure we had a significant improvement in lead generation, conversions and overall pipeline creation for the business.At Oracle, reporting into the CMO, I was responsible for the strategy, development and rollout of global integrated marketing for: Business Applications Software (eg ERP, CRM), Vertical Applications for Retail, Healthcare, Telco, Fin Services), Technology Software (Database, Middleware). A major part of this role was responsibility for marketing for Oracle\'s industry Global Business Units, a multi billion $ business focused on developing and selling solutions aligned to vertical markets. In this role I managed a global team, multi-million$ mafrketing budget and a team of 130+ marketers. Earlier in my career at Oracle I worked in Product Marketing, Field Marketing, Consulting and worked in the Oracle USA HQ in Product Management where I was the product management leader for a CRM ecommerce product line. Prior to Oracle I was a Management Consultant at PWC, focused on emerging technologies.Outside of software I have a passion for music. I am a songwriter and write, record and produce music. I have a popular band that has released several albums and performs in UK music venues.