Robert Fass
Public Sector Growth Marketing Leader at SHI International Corp.
- Role
- Head of Public Sector Marketing at SHI International Corp.
- Location
- Madison, NJ, US
- LinkedIn followers
- 500 followers
About Robert Fass
I\'m a seasoned marketing and consulting leader with over 20 years of experience driving…
Experience
Head of Public Sector Marketing
Oct 2020 — Present · New York, NY, US
14B global IT solutions integrator providing software and hardware procurement to cloud and data center integration to customers worldwideLead a team who handles solution development, demand generation campaigns and 230+ annual events, thought leadership, and brand related activities for SHI inside and field sales business units including federal, state and local, K-12, higher education, and healthcare totaling over $5B in revenue.• Created messaging and launched public sector website presence with 20+ new focused branding pages, videos, thought leadership, sales sheets, and demand generation offerings with over 4k monthly views and contact us form fills.• Launched public sector LinkedIn presence creating content and internal engagement that resulted in organic followers.• Created and launched data center and hybrid cloud infrastructure campaign that included sales contest, trainings and incentives with partners like Cisco, Dell, and Google, tradeshows and field events, and sales enablement materials that resulted in $1B of pipeline revenue and 100% year over year growth.• Defined new public sector marketing strategy, including a framework for partner OEM strategic planning, tactics development, Marketing Development Funds allocation, and ROI measurement that resulted in over 20 annual partner campaigns that resulted in $200M in pipeline.• Orchestrated a Public Sector-wide outbound initiative targeting new buying accounts. Coordinated 100+ sales reps using toolkits, internal communications, and ROI tracking—yielding customer dials, 70 meetings, 40 opportunities, and $20M in sales.
Education
Rutgers University
Bachelor of Arts Degree, Political Science
1996 — 1998
American University
MPA, Public Administration
1999 — 2001
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