Robert Fisher
Senior Consulting Manager @SBD Automotive
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WORK HISTORY
Senior Consulting Manager @SBD Automotive
Munich, DE
Lead advisory engagements for global OEMs and Tier 1 suppliers, focusing on electrification, EV ecosystem, AD/ADAS, and Infotainment development. • Guide clients in formulating charging infrastructure strategies, energy business models, technology benchmarking, and technological innovation.• Oversee research and consulting teams, delivering data-backed insights and executive-level recommendations.
EDUCATION
University of Houston
Bachelor of Science (BS), Electrical and Computer Engineering
ABOUT ROBERT FISHER
Electrification strategist with OEM engineering roots and a decade of advisory experience guiding automotive leaders through the EV and other technology transitions.The transition to electrified mobility is more than a powertrain shift. It is a systems integration challenge spanning vehicles, charging infrastructure, software platforms, and the electrical grid.I specialize in automotive electrification and charging ecosystem integration, helping organizations navigate the technical and operational realities of EV adoption. My work focuses on bridging OEM requirements, infrastructure capabilities, and real-world deployment constraints to enable scalable electrified mobility.In addition to electrification strategy and integration, I lead consulting initiatives spanning infotainment platforms and AD/ADAS systems, supporting clients as vehicles evolve into software-defined, connected, and increasingly autonomous systems.Areas of focus include:• EV charging interoperability & standards alignment• High-voltage system integration & safety architecture• Fleet electrification strategy & operational modeling• Vehicle-to-grid and smart energy integration• Infotainment platform strategy & connected user experience• AD/ADAS system integration and feature deployment• Cross-supplier systems integration & requirements engineeringI bring a systems-level perspective that helps teams anticipate bottlenecks, align stakeholders, and deploy scalable solutions across global markets.I collaborate with international teams and support electrification and advanced vehicle technology initiatives across Europe, North America, and Asia.
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