Robert E. Leach
Vice President of Communications, Marketing and Public Relations @Atlanta Technical College
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WORK HISTORY
Vice President of Communications, Marketing and Public Relations @Atlanta Technical College
Lead the development and implementation of comprehensive communications, marketing, and public relations strategies to promote the college\'s programs and initiatives. Increased social media engagement by over 300%, and enrollment has increased by more than 45% over 2 years. Boosted brand awareness through targeted campaigns, resulting in increased student enrollment and community engagement. Collaborated with cross-functional teams to ensure consistent messaging and brand positioning across various channels. Oversee recruitment efforts, including strategizing and executing recruitment events and programs to attract qualified candidates. Managed a team of marketing and communications professionals to deliver high-impact campaigns and initiatives.
EDUCATION
Syracuse University - Martin J. Whitman School of Management
Master of Business Administration - MBA, Marketing
Syracuse University
Bachelor’s Degree
SKILLS
ABOUT ROBERT E. LEACH
As Vice President of Communications, Marketing, and Public Relations at Atlanta Technical College, I lead strategic efforts that elevate institutional visibility, drive enrollment, and foster a culture of pride and purpose across campus. With a proven track record in academic leadership; including two years as Dean of Business and Public Service Technology. I bring a comprehensive skill set in strategic planning, faculty management, community engagement, curriculum development, and accreditation compliance.Since stepping into this role on June 1, 2023, I’ve had the privilege of guiding our recruitment team, amplifying our brand presence, and cultivating an environment where faculty, staff, and students champion our mission. The results speak volumes: social media engagement has surged by over 300%, and enrollment has grown by more than 45% through a unified, campus-wide effort.My leadership style is rooted in collaboration, innovation, and accountability. I’ve spearheaded initiatives that enhance academic quality, improve student outcomes, and deepen team engagement. I am committed to creating spaces that nurture intellectual curiosity, creativity, and career readiness through education and opportunity.This journey is powered by the dedication of the ATC family and my exceptional team. Together, we are shaping a legacy of impact, and I remain energized by the possibilities ahead—for our institution, our students, and the communities we serve.
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