Robert Cushing

Local Sales Manager - Gulf Coast Nbc & Gulf Coast Abc @Gulf Coast Wbbh-Wzvn

Fort Myers, FL, US

Direct a cohesive team of Advertising Account Executives, develop market approach plans, create, communicate and execute sales plans and other market initiatives to meet and exceed expected revenue goals. Responsible for all activities associated with the following; hiring, evaluating performance, developing sales skills, and discipline. Responsible for the management of the local market territory to proactively identify and address key accounts and growth opportunities. Coach Account Executives to develop and increase advertising revenue. Coordinate with Account Planners and Digital Sales Manager on strategy. Provide training, development, and coaching of Account Executives on sales techniques, account planning, account management, quantitative and qualitative research tools, and cultivation of key accounts and growth industries. Evaluate effectiveness of sales strategies and implement changes as needed. Create and maintain a winning sales and professional office environment Assist Vice President of Sales with establishing local revenue and sales goals as well as with the implementation of sales projections and budgets for the sales staff. Work in conjunction with Vice President of Sales to maximize pricing, sponsorships, promotions, and inventory utilization. Conduct presentations to advertising agencies and potential clients regarding advertising opportunities with Waterman Broadcasting. Monitor bad debt and collection of local accounts, payment schedules.

University of Hartford

Bachelor of Arts (B.A.), Broadcast Journalism