Robert Cushing
Local Sales Manager at Gulf Coast NBC & Gulf Coast ABC - Hearst Television
- Role
- Local Sales Manager - Gulf Coast Nbc & Gulf Coast Abc at Gulf Coast Wbbh-Wzvn
- Location
- Fort Myers, FL, US
- LinkedIn followers
- 500 followers
About Robert Cushing
Since 2015, I’ve been working as the Local Sales Manager for both the ABC and NBC…
Experience
Local Sales Manager - Gulf Coast Nbc & Gulf Coast Abc
Jun 2015 — Present · Fort Myers, FL, US
Direct a cohesive team of Advertising Account Executives, develop market approach plans, create, communicate and execute sales plans and other market initiatives to meet and exceed expected revenue goals. Responsible for all activities associated with the following; hiring, evaluating performance, developing sales skills, and discipline. Responsible for the management of the local market territory to proactively identify and address key accounts and growth opportunities. Coach Account Executives to develop and increase advertising revenue. Coordinate with Account Planners and Digital Sales Manager on strategy. Provide training, development, and coaching of Account Executives on sales techniques, account planning, account management, quantitative and qualitative research tools, and cultivation of key accounts and growth industries. Evaluate effectiveness of sales strategies and implement changes as needed. Create and maintain a winning sales and professional office environment Assist Vice President of Sales with establishing local revenue and sales goals as well as with the implementation of sales projections and budgets for the sales staff. Work in conjunction with Vice President of Sales to maximize pricing, sponsorships, promotions, and inventory utilization. Conduct presentations to advertising agencies and potential clients regarding advertising opportunities with Waterman Broadcasting. Monitor bad debt and collection of local accounts, payment schedules.
Education
University of Hartford
Bachelor of Arts (B.A.), Broadcast Journalism
1993 — 1997
Skills
- Media Buying
- Digital Strategy
- Broadcast Television
- Integrated Marketing
- New Media
- Advertising Sales
- Press Releases
- Digital Media
- Sales
- Advertising
- Marketing
- Online Marketing
- Broadcast
- Social Networking
- Brand Awareness
- Social Media Marketing
- Television
- Digital Marketing
- Online Advertising
- Media Planning
- New Business Development
- Social Media
- Media Relations
- SEO
- Video
- Mobile Marketing
- Campaigns
- Sponsorship
- Video Production
- Marketing Communications
- Sem
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