Robert Crooms

About Robert Crooms

As a driven, detailed-oriented professional, my experience as a corporate event planner…

Experience

1. Sr Manager, Global Events Marketing

   Ciena

   Aug 2015 — Present

   Key areas of focus include event registration, preparation and operation, finance, contract management and logistics. This role has a strong focus on digital tools and software to help execute flawless events. • Create, manage and execute Ciena’s globael events including, Global Kickoffs, Customer and Parnter Engagement Meetings, Sales Incentives, Quarterly Business Reviews, and internal meetings. • Hotel and vendor sourcing, small contract negotiations, setting budget expectations with stakeholders, leading planning calls, creating action registers, managing rooming lists/updates with hotel, troubleshooting and problem solving for event participants, sourcing gift items and program amenities, and managing communications, branding and onsite activation according to Ciena’s brand guidelines • Overall event budget management support by owning a variety of logistics disciplines, including but not limited to budget creation, approval and tracking, PO creation, organizing and submitting invoices for payment, credit card payment receipt tracking, following up on payments for suppliers when needed, and managing contracts through the signature/Procurement process • Provides key operational and event insights by creating content for and leading the build of program registration websites, managing attendee and event data, preparing program reporting, status reports, presentations, and providing recommendations on creating efficiencies where possible • Analyze event, industry and competitive data to drive strategic recommendations and improve effectiveness and efficiency of events

Skills

• Contract Negotiation
• Hospitality
• Management
• Travel Management
• Sales
• Food
• Event Planning
• Marketing
• Incentive Travel
• Hospitality Industry
• Incentives
• Public Relations
• Hospitality Management
• Team Building
• Social Media Marketing
• Event Management
• Loyalty Programs
• Trade Shows
• Travel Planning
• Resorts
• Outlook
• Food
• Business Travel
• Account Management
• Marketing Communications
• Corporate Events
• Budgeting
• Hotels
• Budgets
• Strategic Planning
• Marketing Strategy
• Meeting Planning
• Tourism
• Incentive Programs