Robert Craggs

Global Senior Product Development Chef @pladis Global

High Wycombe, GB

Global sweet, savoury, biscuit & chocolate manufacturer.(McVities, Ulker & Godiva).• Culinary SME role across, TREECA, WEEM, NAM, UK & I, MEANI, & ASIA PACIFIC Regions.• Owner of culinary culture & trends strategy framework delivery across all global regions.• Co-owner of taste excellence delivery & flavour visioning with emotional resonance, delivering standardisation globally.• Creator of brands flavour strategy & pipeline projections.• Owner & delivery of culinary strategy relevant to brand & regional requirements.• Owner of culinary gold standards globally & culinary concepts.• Owner of global external culinary council & member relationships.• Culinary SME within global PR campaigns & product experience led events (Royal Coronation Cake, McVities, White chocolate digestives & Ulker Tamar Bars flavours of the world, McVities 100 Pop Ups, Jaffa Cake McDonalds collaboration). • External Mentor to young chefs through colleges & competition base.• Delivering projects including breakthrough platforms, NPD & EPD leading with culinary insight.• Role relationships: Chairman (Owner), PLT Team Global - CEO, CMO, CFO, Chief Global R&D Officer, VP Global R&D, Director of Front-End Innovation, Global Development Chefs & Global Flavourist• Global regional relationships: MD’s CMO’s, R&D Directors & Brand Directors / Managers & Regional Development Chefs.