Robert Cohen
Business Development Advisor @Sivo, Inc
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WORK HISTORY
Business Development Advisor @Sivo, Inc
EDUCATION
Northeastern University
Bachelor of Science, Business Administration; Marketing/Finance/MIS
Southern Methodist University
Cox School of Business Master, Dual Concentration Marketing & Finance
SKILLS
ABOUT ROBERT COHEN
Consumer first evangelist driving actions through insights in the areas of strategy development, product innovation, packaging design, and advertising across TV, digital, mobile, and social. Through consumer behavior understanding and shopper insights, drove successful brand and shopper marketing campaigns across consumer packaged goods categories. Specialties: Networked media experimentation, addressable media, programmatic buying, digital strategy, digital ethnography, TV and digital media targeting, sales lift & ROI analysis, media analysis (reach, resonance, reaction), audience verification, media return on investment, product development, product redesign, customer segmentation, customer satisfaction (NPS, engagement), digital analytics, consumer analysis
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