Robert Bruce
Director, Product Marketing, Financial Risk Analytics @S&P Global
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WORK HISTORY
Director, Product Marketing, Financial Risk Analytics @S&P Global
Led global marketing strategy for the Financial Risk Analytics business - B2B SaaS solutions, managed services and legacy deployed solutions. Responsible for driving brand positioning, demand generation, and sales enablement to support revenue growth. Developed and executed multi-channel marketing campaigns, leveraging SEO, paid media, content marketing, and thought leadership to enhance visibility and attract high-quality leads. Ensured product messaging aligns with customer needs and evolving market trends, strengthening the competitive position.
EDUCATION
Simon Fraser University
Bachelor of Business Administration - BBA
ABOUT ROBERT BRUCE
As a Global B2B Product Manager and Product Marketer, I craft marketing strategies that drive demand generation, enhance brand positioning, and empower sales teams for enterprise SaaS and fintech solutions. With a rich background in finance, risk management, and B2B software marketing, I specialize in delivering compelling content—ranging from case studies and solution guides to thought leadership pieces—that resonates with both buy-side and sell-side clientele. Over the years, I have successfully developed and executed multi-channel marketing campaigns with significant inbound lead generation and market visibility. My expertise in SEO, SEM, paid media, and account-based marketing (ABM) ensures that marketing efforts align with business objectives and sales goals, driving measurable growth. Additionally, I have led go-to-market (GTM) strategies for new and existing products, positioning them effectively to meet the sophisticated needs of Tier 1 banks and other, financial institutions. Collaboration is at the core of my approach. I work cross-functionally with sales, corporate marketing, product teams, and executive leadership to align marketing initiatives with overall business objectives. I am passionate about leveraging data-driven marketing strategies, storytelling, and market intelligence to drive product adoption, customer engagement, and business growth. As B2B software companies continue to evolve, I look forward to applying my expertise to help organizations refine their product positioning, scale demand generation, and optimize marketing performance in competitive markets.
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