Robert Benbow
Commercial Strategy Lead, Global Go-To-Market Team | Experienced in product marketing, media planning, and digital advertising | Marine Corps Veteran | Duke MBA
- Role
- Commercial Strategy Lead, Global Go-to-market at CNH
- Location
- New Holland, PA, US
- LinkedIn followers
- 500 followers
About Robert Benbow
Marketing leader with a proven track record of success in the automotive industry, now applying that expertise and strategic vision as a Marketing Director at New Holland within the agricultural equipment sector. Focused on understanding the unique needs of the agricultural market, fostering strong dealer relationships, and driving impactful marketing strategies for brand growth and market share.
Experience
Commercial Strategy Lead, Global Go-to-market
Sep 2025 — Present · New Holland, PA, US
Commercial Excellence Leadership: Direct the global commercial excellence strategy by integrating sales initiatives, enhancing dealer experiences, and fostering data-driven decision-making across CNH\'s global brands.Strategic Go-To-Market Planning: Lead \"Where to Play\" and \"How to Win\" frameworks to identify critical product categories and profit pools, establishing execution strategies that scale across global regions.Digital & AI Innovation: Architect the end-to-end design of commercial tools, including AI-powered prospecting platforms and unified customer data ecosystems, to modernize sales processes and drive dealer adoption.Voice of the Dealer (VoD) Initiatives: Orchestrate global dealer feedback initiatives, transforming surveys into proactive \"insight engines\" that deliver regional-specific action plans and measurable change.Sales Process Optimization: Define best-practice frameworks for dealer management across Wholegoods and Parts/Service, transitioning from standard reporting to predictive and prescriptive intelligence.
Education
New York University
Bachelor's Degree, History
Singapore American School
High School Diploma
William & Mary
Juris Doctor (J.D.), Law
Duke University - The Fuqua School of Business
Master of Business Administration (M.B.A.), Business
Skills
- Legal Research
- Legal Writing
- Litigation
- National Security
- Military
- Legal Administration
- Fantasy Baseball
- Criminal Justice
- Training
- Government
- Operational Planning
- Criminal Law
- Defense
- Administrative Law
- Criminal Procedure
- Military Justice
- Military Operations
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