Robert Bell
Senior Director of Partnership Marketing @Rush Street Interactive
Signup · Get unlimited contacts
WORK HISTORY
Senior Director of Partnership Marketing @Rush Street Interactive
Experienced partnership leader driving strategic alliances, high-value collaborations, and award-winning activations in the gaming and entertainment space.🤝 Managed key casino relationships with partners including tribal casinos, Rush Street Gaming, and Norwegian Cruise Lines—overseeing marketing budgets, omnichannel campaigns, and promotional/event strategy. Led a portfolio of high-value partnerships, delivering first-of-its-kind activations such as the Detroit Pistons’ first-ever gaming courtside lounge and an SBC-shortlisted collaboration with the world champion Philadelphia Eagles.
EDUCATION
Community College of Allegheny County
Associate's degree, Business/Commerce, General
Point Park University
Bachelor's degree, Sports, Arts, and Entertainment Management
Penn Hills High School
NOCTI Certified designer, Graphic Design
SKILLS
ABOUT ROBERT BELL
Robby Bell joined Pittsburgh’s Rivers Casino in August of 2010, one year after Western Pennsylvania’s premier gaming and entertainment venue opened on the city’s North Shore.As an early Marketing Team leader, Robby combined a natural enthusiasm for gaming with his education and expertise in digital marketing. He initiated the ground-up development of all Rivers’ digital media platforms, plus launched online social gaming. Additionally, he maintained the property’s website and managed all their digital marketing campaigns.Robby joined the task force that spearheaded Rivers’ first mobile app and was subsequently named corporate project manager for all mobile marketing, overseeing product/service launches at three other Rush Street Gaming casinos.Recently Robby has joined the Rush Street Interactive team. RSI is a trusted online gaming and sports entertainment company focused on regulated markets in the United States and Latin America. He oversees advertising, partnerships and data acquisition for BetRivers and PlaySugarHouse online sportsbook and casino.His commitment to using advertising and marketing strategies to produce positive, measurable business outcomes has earned third-party recognition from notable partners such as Facebook, Google and Apple.Robby is a graduate of Point Park University and the Community College of Allegheny County.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.