Robert Bean
Brand Consultant @Capgemini
Signup · Get unlimited contacts
WORK HISTORY
Brand Consultant @Capgemini
Annual programmes of Personal Branding for rising and senior management.
SKILLS
ABOUT ROBERT BEAN
48 years’ experience in Brand strategy, Brand management, advertising and communications.(\'The Ultimate Driving Machine,\'\'It\'s Good to Talk\',\'The Power of Dreams\',\'Make a House a Home\', and more.)Author of \'Winning in Your own Way; the nine and a half golden rules of branding.\'Current owner of brand strategy consultancy, defining & articulating business’ ‘Single Organising Principle.’Experience with businesses of all sizes from all sectors, b2b and b2c, including Rolls-Royce plc, Honda, GlaxoSmithKline, BMW, CapGemini, Yo!Sushi, Dishoom, lastminute.com, Pizza Express & many more.Client testimonials at Worldwide Head of Advertising and Media Quality, BT, responsible for creating ‘Its Good to Talk’ work (£5bn incremental revenues over 5 years.)Specialties: development of & facilitation for CEOs and Boards to align their Culture, Products/Services and Reputation around a clearly defined and well-articulated \'Single Organising Principle\'.Internal & external champion of brand proposition & Purpose.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.