Robert Bast
Co-founder & Chief Strategy Officer @Kumello
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WORK HISTORY
Co-founder & Chief Strategy Officer @Kumello
Kumello is the first AI assistant built specifically for the medical device industry — serving manufacturers, distributors, and dealers of medical, dental, and veterinary devices and consumables across global markets. Unlike general AI tools that search and summarize, Kumello reasons about fit — understanding regulatory readiness, market coverage, distributor classifications, certifications, and commercial infrastructure to surface partners that are actually right for your business, not just the closest keyword match.As co-founder, I lead Kumello\'s growth and strategy — from product vision and commercial model to go-to-market execution and the partnerships that will make this the definitive ecosystem where MedTech does business. The core strategic bet is that the MedTech industry deserves purpose-built intelligence, not general-purpose AI applied generically to a specialized problem. That distinction — and building a platform that earns it every day — is what drives everything we do.
EDUCATION
Western University
Business and Finance
ABOUT ROBERT BAST
The medical device industry moves lives forward. The business infrastructure around it hasn\'t kept pace.Companies spend $10K–75K+ per trade show hoping to meet the right partner. They spend hundreds of hours researching companies that don\'t fit. The process of finding, qualifying, and activating the right commercial relationships hasn\'t meaningfully changed in decades — and it\'s costing the industry deals that should never be this hard to make.I co-founded Kumello because I\'d seen this problem closely enough to know exactly what was missing — and because the pace of AI advancement had finally made it possible to solve it properly.Kumello is the first AI assistant purpose-built for the MedTech industry. Unlike generic AI tools, it understands the language of MedTech — regulatory frameworks, certifications, distributor and manufacturer classifications, market dynamics, and what commercial fit actually means in this space. It learns your goals, reasons about alignment across a growing list of verified companies, and delivers actionable intelligence: not a search result, not a list of names, but a qualified perspective on who (and where) is actually right for you - and why.As co-founder, I lead Kumello\'s growth and strategy — including how we apply the rapidly evolving AI landscape to a structural problem that has existed in MedTech for generations. The opportunity isn\'t just to build a better search tool. It\'s to build the definitive commercial ecosystem for MedTech — the platform where the world\'s manufacturers, distributors, and dealers find and qualify partners intelligently, at a scale and speed no trade show floor ever could. The right partnership can determine whether a breakthrough device reaches patients or stalls in a spreadsheet. Getting that right — the vision, the positioning, the commercial model, and the pace of execution — is what I focus on every day. Before Kumello, I co-founded WayPay, which was acquired by RBC in 2019, and have held senior commercial and strategy leadership roles across several major financial institutions. I bring that foundation in enterprise B2B execution and company building to everything we\'re doing at Kumello.If you\'re in MedTech and want to see what intelligent partner discovery actually looks like — let\'s connect.Built For MedTech. Powered by AI. Tailored To You.#MedTech #MedicalDevices #AI #Kumello #PartnerDiscovery #B2BStrategy
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