Robert Baker

Senior Sales Director of Insurance Services @Wisconsin Manufacturers & Commerce (WMC)

Madison, WI, US

Led the design and execution of the new rule association health plan, securing an 8% premium discount by conducting detailed market analyses and forging strategic partnerships with United Healthcare and federal agencies.Drove the successful launch of two old rule association health plans, catalyzing $200K in revenue in the first year and doubling to $450K by the second, through strategic market analysis and targeted outreach to manufacturers and wholesalers/retailers.Accelerated the medical block of business growth from zero to $20M in premiums within two years by deploying innovative marketing and partnership strategies, significantly exceeding initial projections.Forged strategic alliances with over 80 Wisconsin chambers, enhancing insurance program membership by 60% via a newly developed, advanced distribution platform that streamlined member access and engagement.Revolutionized TPA services for 12K+ employees across 150 groups, integrating an advanced electronic enrollment system that delivered significant cost savings and improved processing accuracy by 40%.Transformed team performance by initiating targeted growth-focused training sessions, leading to a 30% surge in goal attainment amidst a 45% budget cut, by emphasizing agile methodologies and strategic thinking.Achieved $150K in annual tax preparation savings by establishing a strategic partnership with a local accounting firm, which streamlined the filing of M1 Schedule A and 5500 forms, enhancing efficiency.

Madison Area Technical College

Associate's Degree, Personal Trainer/Fitness Instructor

Bellevue University

Web Technologies