Robert Baker
Insurance Services Director ★ Catalyzing Business Growth and Membership Expansion ★ Transformative Leader in Product Development and Stakeholder Collaboration
- Role
- Senior Sales Director of Insurance Services at Wisconsin Manufacturers & Commerce (WMC)
- Location
- Madison, WI, US
- LinkedIn followers
- 500 followers
About Robert Baker
As an accomplished strategist and change-maker in the insurance industry, my career has…
Experience
Senior Sales Director of Insurance Services
Wisconsin Manufacturers & Commerce (WMC)
Mar 2018 — Present · Madison, WI, US
Led the design and execution of the new rule association health plan, securing an 8% premium discount by conducting detailed market analyses and forging strategic partnerships with United Healthcare and federal agencies.Drove the successful launch of two old rule association health plans, catalyzing $200K in revenue in the first year and doubling to $450K by the second, through strategic market analysis and targeted outreach to manufacturers and wholesalers/retailers.Accelerated the medical block of business growth from zero to $20M in premiums within two years by deploying innovative marketing and partnership strategies, significantly exceeding initial projections.Forged strategic alliances with over 80 Wisconsin chambers, enhancing insurance program membership by 60% via a newly developed, advanced distribution platform that streamlined member access and engagement.Revolutionized TPA services for 12K+ employees across 150 groups, integrating an advanced electronic enrollment system that delivered significant cost savings and improved processing accuracy by 40%.Transformed team performance by initiating targeted growth-focused training sessions, leading to a 30% surge in goal attainment amidst a 45% budget cut, by emphasizing agile methodologies and strategic thinking.Achieved $150K in annual tax preparation savings by establishing a strategic partnership with a local accounting firm, which streamlined the filing of M1 Schedule A and 5500 forms, enhancing efficiency.
Education
Madison Area Technical College
Associate's Degree, Personal Trainer/Fitness Instructor
1995 — 1998
Bellevue University
Web Technologies
2011 — 2012
Skills
- Underwriting
- Disability Insurance
- Health Savings Accounts
- Term Life Insurance
- Accident
- Medicare
- Health Insurance
- Brokers
- Managed Care
- Life Insurance
- Motivational Speaking
- Highly Motivated Self-Starter
- Employee Benefits
- Sales
- Customer Service
- Long-Term Care
- Employee Benefits Design
- Organizational Leadership
- Insurance
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