Robert Bucchieri
- Role
- Senior Manager, Retention Marketing Tech Operations at Macy's
- Location
- Ridgewood, NJ, US
- LinkedIn followers
- 500 followers
About Robert Bucchieri
15+ years industry, email and digital marketing experience. Proven and dedicated…
Experience
Senior Manager, Retention Marketing Tech Operations
Mar 2021 — Present · New York, NY, US
Led cross-functional strategy in response to Apple’s 2021 privacy changes, advising vendors and internal stakeholders on impacts to triggered, reactivation, and audience targeting campaigns• Partnered with Legal to ensure compliance with DNC regulations, proactively adapting marketing strategies to align with evolving requirements• Implemented Monday.com workflow system to streamline operational tracking, improving visibility into campaign execution, issue resolution, and team accountability• Acted as key liaison between Engineering and CRM Marketing teams, translating technical updates into actionable insights for Directors and VP-level stakeholders• Managed a team of 12 (9 offshore, 3 onsite), fostering development and performance—resulting in promotions for all onsite team members while maintaining team continuity• Led large-scale data integrity initiative, correcting 1M+ customer records by implementing name and preference synchronization across the Macy’s database• Ensured consistent execution and deliverability across Email, SMS, and Push campaigns, maintaining database health and performance during high-volume periods• Recognized for leadership during critical holiday seasons, ensuring campaign stability, execution accuracy, and revenue-driving performance• Developed and executed audience reactivation strategies to re-engage dormant customers and improve lifecycle marketing performance• Conducted full operational audit of retention marketing workflows, identifying inefficiencies and implementing process improvements to enhance team productivity and campaign effectiveness
Skills
- Campaign Optimization
- Logistics Management
- Tweetdeck
- Silverpop
- Gimp
- Account Management
- Hootsuite
- Dropbox
- Salesforce.com
- Advertising
- Microsoft Excel
- Blogging
- B2b Marketing
- Wordpress
- Direct Marketing
- Analytics
- B2c Marketing
- E-Mail Management
- Silverpop Engage
- Email Marketing
- Social Media
- Basecamp
- Affiliate Marketing
- Multi-Channel Marketing
- Campaign Management
- Lead Generation
- B2b
- Constant Contact
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