Robert Atencio

About Robert Atencio

I love the quote “You do not merely want to be considered the best at what you do. You want to be considered the only one that does what you do.” My combined breadth and depth of experience has made me an incredibly unique Insights leader, and maybe one of the few who can do what I do. I have worked for industry leading companies - Procter & Gamble, Coca-Cola, Frito-Lay, Wal-Mart, and Pfizer, which have all been recognized as being some of the best for developing Leaders. I have led insights for 16 different Billion dollar brands, including Charmin, Coca-Cola, Lay’s, Wal-Mart, and Advil. I have led a U.S. Insights department and a Global Insights department, and have been responsible for Consumer Insights, Shopper Insights, Advanced Analytics, Rx to OTC Switch Insights, Marketing Mix, Business Reporting, and Trends Identification.I have consistently helped businesses grow sales and share by identifying and leveraging insights to develop product innovations, create world class advertising, enhance promotions, improve packaging effectiveness, and develop innovative in-store events. My work has driven strategic shifts which helped two different companies increase their stock price, with the announcement of disruptive new strategies based upon my research. The true key to my success has been rooted in the teams of extraordinary talent which I have assembled and developed over my career. In companies where leadership really matters, I have consistently received very high praise for recruiting, managing and developing my people, in a way that enabled me to build truly world class Insight teams. My teams and I have not only been recognized within our companies for our achievements, but also by external industry leaders who have honored us with 10 major research awards. Awards which capture my personal commitment, to deliver the unique insights that enable un-surpassed business results.

Experience

1. Founder & CEO

   Atencio Insights Llc

   Jan 2018 — Present · Albuquerque, NM, US

Education

• Texas McCombs School of Business

  MBA, Marketing

  1987 — 1989

• New Mexico Highlands University

  B.A., Business Administration

  1984 — 1987

Skills

• Marketing
• Pricing Strategy
• Shopper Marketing
• Strategic Planning
• Brand Architecture
• Competitive Analysis
• Market Research
• Strategy
• Team Leadership
• Integrated Marketing
• Data Analysis
• Segmentation
• Analytics
• Recruiting
• Strategic Thinking
• Consumer Behaviour
• Fmcg
• Market Analysis
• Quantitative Research
• Marketing Research
• Retail
• Cross-Functional Team Leadership
• Marketing Strategy
• Leadership
• Customer Insight
• Business Planning
• Management