Robert Mancuso

Digital Marketing Analyst @ Ford Motor Company | BBA in Marketing

Role
Digital Marketing Analyst at Ford Motor Company
Location
Plymouth, MI, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

Experience

  1. Digital Marketing Analyst

    Ford Motor Company

    May 2024 — Present · Dearborn, MI, US

    Optimizing lead generation campaigns for the Ford Pro commercial product line, providing actionable insights downstream to activation teams and concise performance summaries upstream to senior management • Creating a comprehensive MROI view by synchronizing data from media platforms, Adobe Analytics and Salesforce• Guiding strategy & delivery of 360 data services, business intelligence and advanced analytics solutions

Education

  • University of Michigan-Dearborn

    Bachelor of Business Administration (BBA), Marketing

    2008 — 2013

Skills

  • Teamwork
  • Start-Ups
  • Web Analytics Implementation
  • Web Analytics
  • Microsoft Word
  • Powerpoint
  • Microsoft Excel
  • Social Media
  • Analytics
  • Entrepreneurship
  • Digital Marketing
  • Double-Click
  • Marketing
  • Digital Media
  • Omniture
  • Marketing Research
  • Microsoft Office
  • Management
  • Social Networking
  • Social Media Marketing
  • Advertising
  • Online Advertising
  • Event Planning

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Robert Mancuso — Digital Marketing Analyst at Ford Motor Company in Plymouth, MI, US | Unifers