Robert A. Olsen
Strategic Account Manager - Staples Promotional Products
- Role
- Strategic Account Manager at Staples Promotional Products
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Robert A. Olsen
PARTNERSHIP MARKETING, PROMOTION MANAGER AND MEDIA PLANNING & BUYING, A Record of Success Developing Strategy and Leading Activation of High-Profile, Innovative Media-Driven Promotions, Events, and Music/Sports Sponsorships to Drive Brand Awareness, Sales, and Market Share Growth
Experience
Strategic Account Manager
Jan 2018 — Present · Charlotte, NC, US
Promoted to lead branded product initiatives to enhance the marketing presence of Anheuser-Busch (ABI) in the Northeast region for a provider of brand name products and top-quality promotional items to meet the branded solutions needs of businesses of all sizes.• Work directly with ABI and wholesaler teams to develop new business and grow existing business to support on-premise and off-premise marketing solutions, and execution of events and promotions for all ABI brands throughout the region.• Drive revenue growth through consultative selling methods to identify customer needs, develop solutions, and negotiate contracts.• Cultivate and strengthen relationships with 91 ABI wholesalers in states of New York, New Jersey, Pennsylvania, Virginia, Vermont, Maine, Delaware, Maryland, New Hampshire, Massachusetts, Connecticut, Rhode Island, and Washington D.C.• Create innovative concepts and promotional items to support off- and on-premise programs, sweepstakes fulfillment, and sales incentives including branded promotional items, display enhancers, display merchandise, utility, and point of connection items.• Support ABI sponsorships and co-branding initiatives for craft, import, premium, and sub-premium brands with special events and professional sports teams including eight NFL teams, seven MLB teams, five NBA teams, and eight NHL teams. • Partner with key ABI stakeholders including region Trade Marketing Director, Senior Key Account Directors, Region Media • Plan promotional items to support multiple other client program/event needs across a wide book of business.
Education
Illinois State University
Bachelor of Science - BS, Economics
1990 — 1994
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