Robert Drew

About Robert Drew

Content marketing and demand generation leader skilled at developing integrated inbound…

Experience

1. Senior Demand Generation Manager

   TransUnion

   Jun 2021 — Present

   Plan and execute owned, cross-channel demand generation campaigns for driving leads and building brand awareness, including email marketing, nurture programs, thought leadership, events and more, for marketing solutions and identity resolution software company. Manage cross-channel content marketing across paid, owned, and earned media. Measure and analyze campaign analytics for optimizing programs and hitting goals.

Education

• Darla Moore School of Business at the University of South Carolina

  MIBS(MBA), International Business/Marketing

• Northern Illinois University

  Bachelor of Science - BS, Management, Political Science

Skills

• Salesforce.com
• Direct Marketing
• Search Engine Optimization (SEO)
• Search Engine Marketing (Sem)
• Sales
• Marketing Events
• Sem
• Leadership
• Crm
• Strategy
• Advertising
• Salesforce Crm Administration
• Marketing Strategy
• Marketo Marketing Automation Administration
• Content Marketing
• Integrated Marketing
• B2b
• Email Marketing
• SEO
• Ppc
• Social Media
• Pay Per Click (Ppc)
• Management
• Google Adwords
• B2b Marketing
• Interactive Marketing
• Marketing Automation
• Web Strategy
• Mobile Marketing
• E-Commerce
• Market Research
• Social Media Marketing
• Wordpress
• Multi-Channel Marketing
• Campaign Management
• Hootsuite Social Media Solution
• Web Analytics
• Customer Relationship Management (Crm)
• Demand Generation
• Digital Strategy