Robert Allen

About Robert Allen

Energetic Brand Engagement Lead with a background in marketing and advertising within…

Experience

1. Brand Engagement Lead

   WPP

   Jan 2023 — Present

   Recruited to stabilize accounts, address bottlenecks and make transformational changes; reestablished client relationships, revitalized client projects and recouped profitability within 4 months - Initiated new strategic brand partnerships for a wellness brand to expand their reach and revenue; presented innovative ideas to the client that demonstrated a deep understanding of their needs and the agency’s capabilities - Create holistic marketing ecosystem (e.g, customer journeys, iPad apps, videos, social meida platforms, website hubs, etc.) and develop thoughtful key performance indicators to measure growth and opportunities for each - Supervised a team of 12 across cross functional departments (e.g, creative, user experience, strategy, account management) to ensure cohesion across business and creative goals

Skills

• Email Marketing
• Proposal Writing
• Powerpoint
• Strategic Planning
• Integrated Marketing
• Public Relations
• Event Planning
• Facebook
• Financial Analysis
• Social Media Marketing
• Fundraising
• Non-Profits
• Brand Development
• Advertising
• Blogging
• Social Media
• Interactive Marketing
• Marketing Strategy
• Community Outreach
• Operations Management
• Relationship Marketing
• Creative Direction
• Financial Reporting
• Digital Marketing
• Relationship Management
• Customer Insight
• Account Management
• Customer Service
• Project Management
• Public Speaking
• Digital Strategy
• Team Leadership
• New Media
• Marketing Communications
• Social Networking
• Online Advertising
• Media Relations
• Content Development
• Graphic Design
• Interactive Advertising